The "Perception Flow Model" is an overall blueprint for marketing activities centered on changes in consumer perception. Purpose-driven marketing, where the corporate philosophy also leads to profits. What is the point of contact between the two seemingly different approaches? What are the tips and challenges for using it?

Mr. Daisuke Otobe, Author of "The Art of Marketing-Marketing Techniques", a book that explains the basic thinking of marketing strategies, including "Perception Flow Model" and "Brand Holotype Model" based on his experience as a marketer. Mr. Yoshihiko Kasamatsu, who points out in his book "Philosophy and Profit” that why promises to customers generate the most profit and the corporate philosophy leads profit to see customer insights and provide a better customer experience. They will discuss how to utilize these two different approaches into marketing strategy.