Daisuke Otobe

After working for P & G for 17 years, creating markets and recovering market share with multiple brands, he led an innovation project with the US headquarters team. After returning to Japan, he served as Vice President of Marketing and CMO at Danone Japan, Unilever Japan, Nissan Motor, and Shiseido, and directed the construction and strengthening of a marketing organization with multiple brands.He has been in his current position since January 2018. He provides "CMO sharing" services such as strengthening marketing organization and brand building to clients such as FMCG, transportation equipment, education, entertainment, advertising agency, marketing service at home and abroad. Ph.D. (Business Administration Kobe University). Director of the Japan Marketing Association. Judge of Nikkei BP Marketer of the Year and a judge of Nikkei BtoB Digital Marketing Awards.
Photo: CMO Interview