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17:41

Session Video:

Tuning into TikTok: Leveraging Influencer Marketing Across the Film Lifecycle

Glenn Ginsburg, Nicole Schlegel

Glenn Ginsburg, SVP of Global Partnerships at Gen Z-focused influencer marketing agency, QYOU Media will showcase how QYOU Media’s longstanding partnership with Universal Pictures targeted families and mainstream audiences through TikTok. They had a unique approach, treating franchise IP like an influencer...