There's been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media. And creativity remains the key competitive advantage for advertising effectiveness. As the world's fastest growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments. With two prominent TikTok Creators, we explore the impact of democratised creativity on the world of advertising & wider creative industries. Plus, be the first...
In this session, Ben McOwen Wilson, MD of YouTube UK, and Robbie Lyle, one of the most recognisable sports creators, discuss Robbie's journey from football fan to network owner and the role of YouTube in driving the UK's Creative Economy forward, democratising opportunities by giving diverse voices a platform and connecting the industry with the modern UK viewer.
Ant & Dec, the UK’s undisputed kings of family entertainment - along with their management team, leading talent agency YMU Group - talk first-hand about what ‘creative capital’ means to them, and how creative collaboration has been at the heart of their TV shows and partnerships over so many years.
Ant & Dec and their team talk about putting audiences at the heart of their content, and the success of their creative collaboration with brand partners such as Tik Tok and Santander (winning...
Growing privacy regulations have marketers and media owners looking for new ways to reach and monetise audiences that are shopping online more than ever. Both groups are focused on gathering and scaling first-party data, as connecting directly can be a win-win for both parties. Delve into the commerce media trend with representatives from retail, agency and tech and see how advertisers and media owners are working together to bring richer experiences to consumers.
Ad attention isn't always equal. Within digital, it's not enough for an ad to meet viewability standards. Advertisers need better performance metrics and cross-platform measurement, but more importantly, they need to ensure that attention data acquired by brands is both ethical and meaningful.
To measure true effectiveness and the impact of feed-based environments, OMD and Twitter have come together with analytics firm, Amplified Intelligence, to conduct a large-scale analysis across...
As an industry, we talk a lot about creative analytics but how do we actually define “creative data”? What kind of information makes a creative insight valuable? Join VidMob for a discussion with ABI InBev about how to actually measure intelligent creative that impacts the right KPIs.
The world is enacting environmental regulation and raising eco-friendly taxes. EU member states have already made ESG reporting from listed companies mandatory and soon all companies, no matter their size, will be made to answer in similar ways for the impact they make on the planet. ESG is an overarching imperative that alters share prices, business models, supply chains, revenue targets, and brand perception. The implications will be massive and green washing isn’t an option, being informed...
Grab your seats for a packed panel of advertising industry leaders for a lively debate moderated by Business Insider’s Lara O'Reilly on the future of TV advertising and how consumer attention should be measured across every screen. The great measurement debate will feature the premiere of Samba's latest State of a Viewership Report from the UK and Germany, which shares what viewers watched in the first quarter of 2022 and how their shifting consumption patterns are changing the future of...
From brand purpose & positioning to agile & adaptive advertising - explore how Dr. Martens and W Series are keeping themselves relevant in a fast-paced and innovative world, with ever-evolving and unique audience attitudes, tastes, and needs.
The democratisation of powerful AR creative tools has transformed the way brands can connect with people and how people can express themselves and discover the world.
Will Scougal Global Director of Creative Strategy at Snapchat talks to Kerry Curtis Dean of Communication at the RCA and Ommy Akhigbe Creative Technologist, AR Creator about what this means for up and coming creatives, influencers and brands.
Joined by members of TikTok for Business' executive collective 'Joy Riders', this session explores the industry's renewed focus on the culturally-relevant and entertaining creative - and how marketers across all disciplines need to think about creative as the next frontier in driving advertising success.
The inside story of BBC News's coverage of the Russia-Ukraine conflict. This is a BBC Studios session, on behalf of the international, commercial part of BBC News.
