How do leaders take corporate culture to the next level? Since Ralf Specht left his role as CEO of Spark 44, he has been on one mission: to make soulless businesses a thing of the past. To do this, he has created 'The Soul System', a model which helps businesses drive a sense of 'being, believing and belonging' through their organisation. Speaking alongside Ralf is Adrian Hallmark, CEO of Bentley Motors, who will share the pivotal role purpose has played in crafting Bentley's road success....
Many data-driven brands are evaluating the performance of their digital channels holistically with marketing tools and software. For those brands, leveraging the right technology is crucial when assessing the ROI of those channels that connect to potential customers.
In this in-depth conversation, the AdsWizz team will be sharing key learnings from their global campaigns that leverage innovation and creativity in solving ROI, attribution, and customer journey challenges in the audio...
Creating a values-based culture has never been a more important challenge for leaders that are looking to fuel team empowerment while navigating organizational growth. Join us to hear how Reddit has implemented its culture to grow and create disruptive external activations like its first UK Brand Marketing Campaign, ‘Maybe Together We’ll’ and r/place aimed at fostering community in the UK and around the world.
Streaming is now firmly entrenched in people's viewing habits. But never before has there been such a wide option of brands, services, channels, and ways to watch. With so many choices available and increasingly data-driven ways to serve viewers in advertising, this is a time of great change.
What does this mean for the future of TV and the ads that live in it? In this debate, the participants will discuss the future of TV advertising, how brands should be engaging with it, how it can and...
Join RTL AdConnect to learn more about Connected TV consumption in Europe! Discover exclusive insights and explore Europeans’ new video consumption habits with RTL AdConnect & smartclip’s newly released study on “The New Life of the Living Room” - a comprehensive view on ten European markets.
TV advertising has evolved. With over 50% of audiences watching TV on a smart screen, advertisers are looking into ways to reach their audience where they are today, not where they used to be. Join MiQ as we talk about today’s fragmented TV market, how YouTube can help you reach your TV audience, and we look ahead to help you understand how your consumers' worlds are evolving so that you can be sure to craft media strategies that meet them where they are.
In this CTV fireside conversation, Paul Gubbins, VP of Strategy at Publica, will be joined by Katie Coteman, VP of Advertising & Partnerships at Discovery, to talk about the growing AVOD and FAST streaming ecosystem in Europe and the role of programmatic technology in the future of TV advertising.
Talk to anyone about “CTV” or “Addressable TV” and they are excited about the prospects, but then their mind turns to thoughts of fragmentation, measurement, and identity.
An insurmountable set of challenges seem to be ahead, but we all seem to be missing something. There’s more concentration on what isn’t yet possible rather than what has now become possible.
There are data and activation opportunities today on the TV screen that have never been available before and can be the basis...
As CTV becomes an integral part of the way audiences watch TV, it’s increasingly important to understand how users are interacting with this relatively new platform. Video has long been a key medium for communicating a brand’s story and message, and CTV has become the perfect place to combine the big screen and high impact of TV, with more measurable digital channels. However, there has been a lack of research into exactly how the user experience and user behaviour manifests in front of the...
Tired of hearing the same advice? These leading women, who are all Advertising Week Future is Female winners and nominees, will give it to you straight. They'll be sharing their real life experiences, including moments of failure, frustration, and the satisfaction of breaking through the odds. Hear their hard-hitting advice, the things they learned along the way, and what they wish they had known all along.
In today's world, brands can no longer content themselves with sideline CSR or ESG activities. Brands have recognized the opportunity and obligation to take control of their narrative and engagement, more authentically responding to changing societal norms.
How companies produce, engage, communicate, and spark reflection are key barometers for whether or not consumers will accept them into their lives, into their closets, and into their homes.
