As an industry, we talk a lot about creative analytics but how do we actually define “creative data”? What kind of information makes a creative insight valuable? Join VidMob for a discussion with ABI InBev about how to actually measure intelligent creative that impacts the right KPIs.
Anthony Lamy
VP, EMEA Sales
VidMob
Shaun Lynch
Head of Digital Media, Draftline Europe
Anheuser Busch InBev
Up Next:
29:19
Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings
26:13
How to Measure Physical World Attribution with Online Precision
30:27
How Data Collaboration Maximizes Marketing and Enterprise Innovation
Try these courses
Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.