The pandemic has only further accelerated the consumer migration en masse to digital platforms and swift adoption of digital content consumption. As people increasingly live their lives in digital environments -- consuming, transacting, organizing and socializing in digital spaces — it's imperative that we as an industry meet the moment. Scalable infrastructure, standards and transparency are tantamount to enabling advertisers to deliver timely campaigns that optimize for brand suitability,...

Join OpenX for an intimate, facilitate discussion with the leaders of the digital advertising ecosystem. Bring your ideas, your questions, and your solutions.

Everyone from advertisers and agencies to TV networks and digital platforms are demanding a better way to measure ads and content across all audiences. The need is clear, but where are we as an industry to actually solve the problem?

With 430M monthly users, 130,000+ active communities, and a user base growing at a rate of 30% YoY, Reddit represents untapped potential for brands looking to connect deeply with passionate and highly engaged consumers they can’t find elsewhere. In this session, Reddit COO Jen Wong and OMD UK Chief Planning Officer, Vicky Fox will discuss how and why consumer behaviour online is changing, the inherent trust consumers place in digital communities, and the incredible opportunity it presents for...

Over the last 6 months digital consumption shifted almost overnight and users have evolved their expectations of digital experiences and how brands should engage with them. For marketers, the need to address that shift is paramount to future success. From understanding where consumers' attention has shifted, to delivering (and measuring) across all digital channels, to the increased demand for mixed-reality and flawless virtual content experiences.

Until recently, many advertisers looked to third-party audience data to create a digital profile that allowed for precision targeting and performance measurement across their ad campaigns. However, due to stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, there is a universal shift away from third-party audience targeting. So where does this leave advertisers looking to target and optimize their campaigns to relevant, highly...

Digital marketing is fundamentally broken. It is the solution to every business challenge. Marketing automation will fix any process. Leads flow through. Quantity trumps quality. Long sales cycles keep the truth in the shadows. Marketers celebrate strong quarters, while sales partners are frustrated. The customer is lost. Arbitrary digital marketing damages brand, business and your customers. This episode will explore where marketers have gone wrong and how we can be prepared for the...

Brand Safety. Transparency in the Programmatic waterfall. Data Best Practice. Returning safely to a social platform. All known, longstanding challenges that the industry continues to grapple with… In this session you will hear from the Government Communications Service and the Government’s media buying agency, OmniGOV, on how they are working together to transform elements of the Government’s approach to digital marketing to better navigate these challenges.

Meet the Managing Director for FT Live, Orson Francescone, as he details turning the FT Live business model into virtual events for the Financial Times. This workshop session will outline key takeaways for success at monetizing your digital events with sponsorships. It will also uncover the rationale and fundamental changes required to generate interest and engagement from your audience.

Digital Cinema Media’s (DCM) Content Business Director, Tom Linay, hosts a panel discussion with DCM’s CEO, Karen Stacey and PHD’s Chief Strategy Officer, Michael Florence, as they discuss cultural and media trends including the revival of the cinema sector following the reopening of cinema sites on 4 July and the release of the first big blockbuster, Tenet. They also look ahead to the exciting film slate for the rest of 2020 and why the cinema medium continues to be the ‘best seat in media’....

Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The short-term, direct impacts of COVID-19 are now well understood and documented. Digital transformation has accelerated within brands and a rapid shift to ecommerce, virtual working and home-learning have all been witnessed in the first half of 2020. Less well understood, though, are the longer-term impacts of the pandemic on society. Join Dentsu Aegis Network for a sneak preview of the 2020...

From the impending death of the third-party cookie to the uptick in privacy regulations to the changes in consumer behavior caused by the global pandemic, marketers today are being forced to adapt to an increasingly challenging environment. ​ In this session, Craig Dempster will discuss how brands can embrace change and create opportunity by adopting a new paradigm, best represented by the equation: data transformation + digital transformation = customer experience transformation, where: