Blurred Lines: Evolving Measurement to Cross-Everything


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Everyone from advertisers and agencies to TV networks and digital platforms are demanding a better way to measure ads and content across all audiences. The need is clear, but where are we as an industry to actually solve the problem?
Kavita Vazirani EVP, Insights & Measurement
NBCUniversal
Sara Fischer Media Reporter
Axios
Scott Brown GM, Audience Measurement Products
Nielsen
Ben Jankowski SVP, Global Media
MasterCard


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