Blurred Lines: Evolving Measurement to Cross-Everything

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The CTV Gold Rush

Everyone from advertisers and agencies to TV networks and digital platforms are demanding a better way to measure ads and content across all audiences. The need is clear, but where are we as an industry to actually solve the problem?
Kavita Vazirani EVP, Insights & Measurement
Sara Fischer Media Reporter
Scott Brown GM, Audience Measurement Products
Ben Jankowski SVP, Global Media

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