Into the Unknown: The Frontier CMO

Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The short-term, direct impacts of COVID-19 are now well understood and documented. Digital transformation has accelerated within brands and a rapid shift to ecommerce, virtual working and home-learning have all been witnessed in the first half of 2020. Less well understood, though, are the longer-term impacts of the pandemic on society. Join Dentsu Aegis Network for a sneak preview of the 2020 edition of its CMO survey.