Marco Matos

Marco Matos brings nearly two decades of insider experience building ad products at Microsoft, Google, Meta, and Pinterest. During his tenure at these industry-leading platforms, he witnessed firsthand how the advantages of performance marketing increasingly flowed to walled gardens, leaving advertisers with fragmented tools and limited control over their marketing outcomes.

This unique insider perspective on the evolving advertising landscape inspired Marco to create something fundamentally different. As CEO and Co-Founder of Adora, alongside Kabir Shahani (co-founder of Amperity), Marco is building a platform designed to put power back in brands' hands. Having built the systems that define modern digital advertising, he now focuses on creating the transparency and control that enterprise brands need to drive authentic performance and take direct ownership of their marketing technology.