In this session...
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands. With advantages flowing to walled gardens, advertisers are left with fragmented tools and limited control. Join Adora founder Marco Matos as he shares his insider perspective on how AI-native technology is reversing this dynamic, placing the walled gardens' ability to create and optimize at scale directly into brands' hands.
What You'll Learn from This Session...
- Insider evaluation framework for AI marketing solutions that cuts through vendor noise
- Strategic perspective on what enterprise-grade marketing technology should actually deliver
- Vision for the future of performance marketing from a Big Tech veteran
- Practical guidance for regaining control over your marketing technology stack
