Hitha Herzog

Hitha Herzog is a finance and retail expert, investigative journalist, and author, seamlessly bridging data-driven research with media and academia. As Chief Research Officer at H Squared Research LLC and a senior fellow at The Data Catalyst Institute, she advises startups and teaches at Parsons, specializing in technology, innovation, and social commerce. A frequent media contributor and consumer spending columnist at Newsweek, she has appeared on major networks and was named one of the most influential South Asian women in the U.S. by Forbes.