In this session...
Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions. How do you cut through the hype to achieve real transformation? Join us for a conversation with Michael Shiwdin, Wyndham's Group VP of Guest Engagement and Loyalty, as we explore practical frameworks for evaluating marketing technology, implementing data-driven strategies, and measuring what matters in the AI era.
What You'll Learn from This Session...
- Practical framework for evaluating marketing technology platforms that deliver results at enterprise scale
- Strategies for transforming customer data into behavioral insights that drive loyalty and engagement
- Tactical approaches for managing organizational change during large-scale marketing technology implementations
- Measurement systems that connect marketing technology investments to measurable business outcomes and ROI
- Integration playbook for consolidating fragmented marketing stacks into unified customer engagement systems
