Kate Wik

Kate is the Chief Marketing Officer for the Las Vegas Convention and Visitors Authority (LVCVA), the destination marketing organization that promotes and attracts tourism, conventions, sports, and special events to Southern Nevada. Kate leads strategic marketing efforts for the destination, including Advertising, Brand Strategy, Public Relations and Communications, Digital Engagement, Air Service Development, Leisure Sales, and Sports Marketing. Kate was instrumental in leveraging marquee events such as Super Bowl LVIII and the annual Formula 1 Las Vegas Grand Prix to position Las Vegas as the Sports and Entertainment Capital of the World. In recognition of her leadership and strategic vision, she was named among Forbes 2025 Entrepreneurial CMO 50. Kate is a seasoned marketing leader, skilled in
managing agencies and developing complex integrated marketing campaigns. Prior to joining the LVCVA, she spent nearly a decade at MGM Resorts.