Tracks Venues

In this session...

How do we define fame in a world where everyone is visible? In today’s scroll-speed attention economy, the value of fame has shifted. Visibility is no longer scarce, what matters is reaction. Fame isn’t just about being seen; it’s about being felt. And to be felt, fame needs friction.​

Join a C‑Suite conversation with industry leaders as they unpack how bold, culture-driving creativity cuts through the noise to spark reactions, start conversations, and move people. Expect sharp insights, real-world case studies, and actionable takeaways from big ideas that delivered Famously Effective results.​ View Less

What You'll Learn from This Session...

  1. Fame Without Feeling Is Forgettable: Visibility alone isn’t enough, fame must generate a reaction to drive real influence.
  2. Friction Fuels Cultural Relevance: Great ideas don’t just blend in, they challenge, provoke, or surprise. You’ll learn how tension, creativity, and cultural insight create the kind of friction that captures attention and earns long-term engagement.
  3. From Big Ideas to Measurable Impact: This session will unpack real-world case studies showing how culture-driven creative led to business outcomes, offering actionable insights for turning attention into brand growth and fame into effectiveness.

Presented with


Speakers

Kate Wik Chief Marketing Officer Las Vegas Convention and Visitors Authority (LVCVA)
Laura Knebusch Senior Vice President CPG Marketing and CX Georgia-Pacific
Katie Williams Chief Marketing Officer Haleon
Agnes Fischer CEO Grey New York
Kyle O'Brien Independent Journalist Independent Journalist

Event Details

Event Type Session

Track  Culture & Society