In this session...
AI’s rise in advertising isn’t incremental—it’s existential. By 2026, nearly all media buying could be automated, with creative production close behind. For brands, the appeal is speed and efficiency; for agencies, the disruption is profound, challenging long-standing models. This panel—featuring Justin Thomas-Copeland (4As), Lou Paskalis (AJL Advisory), Joanna O’Connell (Omnicom Media Group), and moderator Brett House (MediaRadar)—asks: is AI the end of the “Mad Men” era, or the dawn of a new creative renaissance?
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Imagine algorithms writing copy, generating visuals, and launching campaigns before a single human brainstorm begins. For brands, the appeal is clear: faster optimization, fewer errors, lower costs. For agencies—especially those tied to headcount-driven models—the implications are stark, as seen in industry tremors shaking even the largest holding companies.
This panel brings together leaders on the frontlines of this advertising transformation: Justin Thomas-Copeland (CEO at 4As), Lou Paskalis (CEO & Founder at AJL Advisory), and Joanna O’Connell (CIO at Omnicom Media Group), with Brett House (SVP of Product GTM at MediaRadar) moderating. Together, they’ll debate whether AI signals the end of the “Mad Men” era or the dawn of a creative renaissance—expect fireworks, hard truths, and a glimpse of campaigns built not just by humans, but by machines that never sleep.
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What You'll Learn from This Session...
- How AI is reshaping the creative process for brands and agencies alike.
- Where efficiency and innovation collide, and how leaders should frame AI adoption without diminishing creativity.
- The cultural and talent shifts agencies must embrace to responsibly harness AI.
- What clients should demand—and what red flags to watch for—when considering AI-powered campaigns.
- Why optimism, not fear, may be the most important ingredient in unlocking AI’s potential.
