Joanna O'Connell

Joanna O’Connell is Chief Intelligence Officer for OMG, North America where she heads marketplace intelligence. MI delivers the actionable insights, predictive analyses and prescriptive recommendations that enable OMG teams and clients to anticipate, manage and leverage emerging trends, rapid shifts, and seismic disruptions in the media landscape to drive business growth.
A data-driven advertising expert with more than 20 years’ experience in the ad industry, O’Connell has served as a pioneer throughout. She started her career at agency Avenue A, co-founded Razorfish’s agency trading desk, built the research practice at trade publication AdExchanger, served as CMO of global ad tech company MediaMath, and led programmatic and omnichannel advertising research for Forrester Research. Immediately prior to joining OMG, she served as EVP Innovation at global marketing consultancy R3. She is a frequent speaker and contributor to industry conversation.