Tracks Venues

In this session...

Creators can do more than influence what we buy; they can influence how we work. This conversation will showcase how to apply best practices from creator content to the B2B space on key issues facing the industry, including a critical shift to champion skills-first hiring. Join the organizations leading the “Tear the Paper Ceiling” movement to discover how the right messengers can drive meaningful business transformation and create opportunity by sharing their stories first-hand.

What You'll Learn from This Session...

  1. First-person storytelling and creator content have a critical role to play in shifting industry norms and driving B2B impact.
  2. For small businesses, leveraging engaged thought leaders and implementing skills-first hiring practices provides a clear competitive advantage.
  3. Skills-first hiring unlocks opportunities for both employers and job seekers by focusing on what candidates can do - not where they learned to do it - resulting in a stronger, more nimble workforce.

Presented with


Speakers

Chris Francica Senior Director, Marketing Opportunity@Work
LaShana M. Lewis Founder & CEO L. M. Lewis Consulting
Carrie Narla Director of Product Marketing, Job Seeker Audience LinkedIn
Lui de Armas Senior Director, Creators for Good Ad Council

Event Details

Event Type Session