Lui de Armas is the Senior Director of Creators for Good at the Ad Council–the national nonprofit working across advertising, tech, media, marketing & philanthropy to accelerate change around the country’s most pressing issues. Lui co-leads Creators for Good, the award-winning in-house talent engagement arm of the Ad Council, where he helps lead efforts to activate talent in support of the organization’s social impact campaigns. Lui and his team identify the right trusted messengers to deliver authentic, high-impact storytelling that speaks directly to campaign audiences. He engages celebrities, community leaders, athletes, subject matter experts & digital creators to drive change across the Ad Council’s large-scale campaigns. These efforts span issues such as mental health, gun violence, preventive health, early detection and more—leveraging talent across the channel mix, including custom content for broadcast public service announcements, social media, events and media partnerships.
Lui de Armas Job Title Senior Director, Creators for Good Company AD COUNCIL
