In this session...
Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.
What You'll Learn from This Session...
- Fandom fuels connection. Learn how brands like McDonald’s and JPMorgan Chase are showing up in positive, passion-driven environments to authentically engage communities of fans.
- Flexibility drives effectiveness. Explore how automated, flexible buying strategies, paired with full-funnel measurement, empower brands to reach audiences in the way that works best for their business.
- Creativity makes it memorable. See how weaving creativity into both fandom moments and media strategies turns campaigns into cultural experiences that deliver lasting impact.
