As a Lead on the B2B Brand Marketing team, Jenny analyzes trends, tests hypotheses, crafts content, builds GTM strategies, and creates integrated marketing campaigns. A master storyteller and speaker, she frequently shares findings with senior-level partners and at industry events, weaving proprietary and partner data to create content and experiences that help marketers navigate the future. After 11+ years at Spotify, she’s had stints in creative strategy, media, branded content, content monetization, and marketing. She’s based in LA, and when she’s not squinting at data dashboards or wielding a pen, she spends her time reading, making use of her Italian passport, and guiding others as a Certified Discernment Director.
Jenny Haggard Job Title Head of Global Thought Leadership Company SPOTIFY