In this session...
With over half of the Gen Z population now shopping inside social apps — and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all — the rules of brand engagement are due for a reset. Today’s young consumers demand authenticity, inclusion, and emotional resonance from the brands they choose to align with. A new wave of creator- and celebrity-led brands are turning culture into commerce, reshaping how marketers build identity.
View More
In this session, moderated by ADWEEK’s Jenny Rooney, top CMOs will reveal how to evolve brand strategy for a new generation of attention.
View Less
What You'll Learn from This Session...
- Why Gen Z & Alpha demand brands that behave more like creators than corporations.
- How celebrity-driven brands are shifting the definition of marketing leadership.
- Tactics for building communities across TikTok, CTV and beyond.
.jpg)
