Mark Weinstein
Mark Weinstein serves as Chief Marketing Officer and Head of Luxury Brands at Hilton.
As Chief Marketing Officer, Mark oversees a global team responsible for brand and performance marketing, including content and creative, media and social media strategy, strategic partnerships, CRM and personalization, and digital channel retailing for Hilton and its 24 hotel brands. Under his leadership, Hilton has launched bold, award-winning campaigns that have redefined the brand’s voice and global presence. Notably, in 2022, Mark and his team introduced Hilton’s enduring brand platform—“Hilton. For the Stay.”—which powered the acclaimed “It Matters Where You Stay” campaign, reinforcing Hilton’s commitment to the guest experience.
In his role as Chief Marketing Officer, Mark also leads Hilton Honors, the company’s award-winning loyalty program. Since taking the helm in 2010, he’s led its transformation from a 25-million-member guest program into a highly engaging loyalty program with over 226 million members worldwide and growing. His team has deepened the value of Hilton Honors through innovative partnerships with brands like American Express, AutoCamp, and McLaren Racing, offering members exclusive, once-in-a-lifetime experiences and new ways to earn and redeem points.
As Head of Luxury Brands for Hilton, Mark is responsible for the strategic direction and management of Hilton’s rapidly growing luxury portfolio, which includes the Waldorf Astoria, Conrad, and LXR brands. His leadership in this space ensures Hilton’s luxury brands continue to elevate guest expectations and reinforce the company’s global reputation for excellence.
Mark has been named to the Forbes World’s Most Influential CMOs list, recognized as a Billboard Branding Power Player, and serves as a founding member of ADWEEK’s Marketing Vanguard. During his time at Hilton, his teams have been recognized with Adage, Webby, and Clio Awards, J. D. Power top rankings, and The Points Guy awards among others.
Outside of Hilton, Mark is an investor in Pure Electric, a limited partner at investment platform Lunch Partners, a trustee of the Educational Theatre Association, and a Broadway producer. He most recently served as a co-producer on the Tony-nominated musical, Operation Mincemeat.
Mark joined Hilton from MarketBridge, a sales and marketing strategy consulting firm and prior to that consulted for PricewaterhouseCoopers (PwC). He graduated from the University of Maryland's Robert H. Smith School of Business with degrees in marketing and finance.
