In this session...
As the retail industry rapidly evolves, so too do the needs of customers. This panel of industry experts will discuss cultivating brand loyalty, the rise of AI and real-time predictive capabilities, the importance of Commerce data, creating immersive experiential environments, and the profound impact of brand purpose. With insights on the power of data, measurement, and location intelligence, you’ll leave with actionable customer engagement strategies ready to implement immediately.
What You'll Learn from This Session...
- How generative AI and real-time predictive media capabilities are changing the lanscape
- The growing importance of cultivating brand loyalty
- Today’s increase in the demand and prevalence of Commerce data
- Strategies to create immersive and experiential brand experiences
- The profound impact of brand purpose in driving shopper loyalty
