Alex Frias

Alex Frias leads Integrated Marketing for Wayfair where he is responsible for leading Content Marketing & Campaign Planning, Social Media Management, Influencer and Affiliate Marketing, Brand Partnerships, and Physical Retail Marketing teams. Prior to joining Wayfair, Alex led in-house marketing teams at FILA North America and music streaming start-up TIDAL. Earlier in his career Alex co-founded Track Marketing Group, an award-winning brand experience agency that worked with category leaders including PepsiCo, Apple Music, Uber, Twitter, New Balance, HGTV, and Heineken. Alex is a native New Yorker and rabid NY Mets fan (yes, those Mets).