Colleen Sherry

Colleen Sherry is the Digital Media & Marketing Lead for Women’s Shave at Edgewell Personal Care, a global CPG company, with 15+ years leading digital & social marketing strategy for large brand portfolios at corporations such as Henkel Consumer Brands, Hasbro & Macy’s Private Label Brands.

Colleen is a passionate digital industry advocate and has been instrumental in bringing digital innovations such as advanced programmatic, influencer & content marketing, interactive rich media & personalized 1:1 video to digital campaigns. Colleen has championed creative innovations, including an original branded YouTube entertainment series, data-driven music partnerships, podcasts, & creator-led social content. She also invested in emerging platforms such as e-sports, AI-driven mobile media, and social commerce solutions.

Colleen has served on digital advisory boards for ad tech start-ups and industry associations and has been featured as a speaker at UConn School of Digital Media & Design.