In this session...
Hear from Olympic medalists and brand executives, and see the data that's proving the ROI behind the fastest-growing sector of live entertainment: women's sports.
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4X Olympic Medalist, Hockey Hall of Fame Inductee and Sports Innovation Lab Chair & Co-Founder Angela Ruggiero sits down with Andrea Brimmer, Chief Marketing and PR Officer of Ally Bank, Julia Cheney, US Sports and Entertainment Lead, Devices & Services at Google, and Midge Purce, NJ/NY Gotham F.C. star player & Founder of Black Women's Players Collective, to share the real data, ROI and on the ground (or field!) outlook on the growth of women's sports. We're getting honest on the case studies, barriers and path forward for brand investment in women's sports, so bring your A-game and SHOW UP for women's sports!
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What You'll Learn from This Session...
- First look at the data in the newly released Sports Innovation Lab research report on Women's Sports/
- Reveal the survey results from Fortune 500 brands on how much they're really spending on Women's Sports.
- Identify the real barriers to reach, discoverability and experience that are stopping more media dollars from flowing into women's sports.
- Hear from a star athlete on the challenges impeding an equitable playing environment.
