Lee Applbaum

Brand Innovator Lee Applbaum serves as the first CMO of Wheels Up with over 25 years of experience transforming iconic brands such as Patrón, Grey Goose, Target, and Coca-Cola. In his role, Applbaum leads all strategic marketing and brand positioning. He has been recognized throughout his career as a brand builder and innovative marketer whose work has disrupted industries including his oversight of the successful $5.1B sale of Patrón to Bacardi in 2018 where he also previously held the CMO role.