Tracks Venues

In this session...

Barbie showed the future of Pink is Green, a Private Aviation Company, Wheels Up rallied celebrity ambassadors and consumers to help give back over 60 million meals with their ‘Meals Up’ initiative, and a guy on a skateboard stole our hearts. Key Takeaways? People love nostalgia and brand purpose, luxury brands provide the ability to give back in connecting members to a cause, and we all needed good vibes.

Key executives discuss the stories – Nathan Baynard, VP of Global Marketing for Barbie & Dolls, Lee Applbaum, CMO of Wheels Up, and Melanie DiBiasio, Senior Manager, Digital Precision Marketing of Ocean Spray. View Less

Presented with


Lee Applbaum CMO Wheels Up
Nathan Baynard VP of Global Marketing Barbie & Dolls
Melanie DiBiasio Senior Manager, Digital Precision Marketing Ocean Spray
Tanya Dua Senior Reporter Business Insider

Event Details

Event Type Session

Track  Culture