In this session...
Barbie showed the future of Pink is Green, a Private Aviation Company, Wheels Up rallied celebrity ambassadors and consumers to help give back over 60 million meals with their ‘Meals Up’ initiative, and a guy on a skateboard stole our hearts. Key Takeaways? People love nostalgia and brand purpose, luxury brands provide the ability to give back in connecting members to a cause, and we all needed good vibes.
Key executives discuss the stories – Nathan Baynard, VP of Global Marketing for Barbie & Dolls, Lee Applbaum, CMO of Wheels Up, and Melanie DiBiasio, Senior Manager, Digital Precision Marketing of Ocean Spray.