In this session...
Join video ad serving platform SpotX and leaders fortune 500 brands and other experts in demand, in exploring how brands can capitalize on the marketing opportunities presented with connected TV and captive audiences streaming content through over-the-top. What happens now that OTT is the new norm of the living room and how do brand leaders intend (or how have they already) shifted budgets? How do we reconcile legacy and digital advertising as it relates to the very media itself, currency, measurement, and targeting?
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