In this session...
The State of Virtual Reality and Augmented Reality: Where It’s At and How Marketers Can Take Advantage of New Opportunities in Technology
Augmented reality and virtual reality may be the hottest buzzwords these days, but how are brands actually using it in their marketing and how much are they investing in the technology? During this panel, VR and AR experts will discuss what’s working, what’s not working and what it will take to make AR and VR mainstream with both advertisers and consumers.
