In this session...
Don't be fooled by the state of data driven programmatic buying in 2017. Some of today's largest brands are quietly moving their automation strategies up-funnel with brand-focused campaigns. This next wave in mobile advertising is bringing new art to ad tech with the development of more dynamic brand creative that’s still easily delivered via programmatic pipes. Kargo CBO Adam Chandler leads a panel of industry experts in exploring the great opportunities this approach opens.
