In this session...
Voice-activated technology and smart speakers such as Amazon Echo and Google Home are dramatically affecting the daily lives of Americans and how they interact with brands. Curious how this new tech will affect your marketing? Start by getting to know the audience. A new release of research from the Smart Audio Report presented by NPR and Edison offers the first in-depth look at the behaviors and attitudes of Americans who already have smart speaker devices in their homes – a fast-growing market.