Video convergence is happening, bringing premium video content to every screen and enabling automated, programmatic video advertising across linear, OTT, desktop, and mobile. In this session, we will explore how video convergence is changing the way marketers and video publishers collaborate to deliver compelling stories across every screen. The panel will discuss:

- How programmatic is enabling marketers to go beyond demographics and deliver more relevant messages at scale across linear and digital screens
- What the biggest challenges and opportunities are for publishers and advertisers and how is technology evolving to address these
- How broadcasters and other premium video publishers can maximize the value of their video assets while delivering optimal viewing experiences on every screen

Moderator: Herve Brunet, GM, Markets, FreeWheel
Panelists: Phil Cowlishaw, Adobe Cloud; Bill Day, COO, JW Player; Jim Loughran, NCC Media