In this session...
Generating revenue from content, particularly digital video content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content affects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritize relevance for their readers, viewers and listeners, knowing monetization is a must? Leading Chief Revenue Officers in the publishing world discuss the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
