In this session...
Virtual reality enables you to step into another world – a stimulated environment brought to life by a marketer’s control and imagination. Once there, consumers can suspend belief, interact, move, and be totally surrounded by a brand. That’s what makes it irresistible to advertisers. Yet, it’s a solitary experience that’s costly to create and consume with specific hardware requirements needed by the end user. So, when should you initiate a VR project? What goals does virtual reality help achieve? Could 360 degree video also meet your objectives? Will you gain something from using virtual reality that you couldn’t through other mediums? How will mixed reality affect video in the coming years? We’ll put those questions to our panelists.
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