In this session...
Video advertising is typically a playground reserved for big brands with big budgets. But video is moving beyond the space it’s traditionally inhabited on digital: the viewer. With video becoming the dominant format for players like Facebook, it’s proliferating beyond pre-roll and 15-30 second branding clips. Video is becoming the preferred medium for all ad units, and marketers have a new challenge ahead – telling 6-second stories, building 3-second video ads.We'll discuss the democratization of video advertising.
