Heather Way

As an analyst at Parks Associates, Heather's core research focus includes evaluating and providing strategic assessments of advanced advertising technology, platforms, management systems, buying/selling services, and data analytics. Heather also covers the connected device application ecosystem.

Prior to joining Parks Associates, Heather worked in the media industry holding positions as Director of Advertising, media planner and buyer, national TV sales representative, and training coordinator. Additionally, Heather taught as an adjunct professor at the University of North Texas.

Heather earned her MS in Radio, Television, and Film at The University of North Texas and a BS in Mass Communications at East Central University, Oklahoma.

Heather is cited in top-tier industry trade publications such as Ad Age, Adweek, MediaPost Publications, USA TODAY, and Businessweek. She regularly presents Parks Associates research findings at major conferences such as Digital Hollywood, Digital Media Conference, APPNATION, and Parks Associates' CONNECTIONS™ conference.

INDUSTRY EXPERTISE: Advanced Advertising (TV, Internet, mobile, gaming, social media), Consumer Advertising Effectiveness and Preference, Advertising Metrics and Reporting, Connected Apps, TV Companion Apps and Second-screen Advertising