David Preisman

David has spearheaded Showtime's development on emerging television platforms since 1999, launching over 35 projects to date. This groundbreaking work has been recognized with over 30 industry awards including three Emmys®.

David has a passion for the evolution of television and the development of rich viewer experiences. Early on, he developed a synchronized 24/7 enhanced TV service for Showtime that made it easy to instantly access trivia, including cast information for on-air programming. Working with TiVo, he launched the industry’s first ads that allowed the viewer to set their DVR to record directly from a Showtime commercial. He also created addressable interactive ads on Dish that identified a viewer and allowed Showtime subscribers to link to a video portal while offering non-subscribers the ability to order Showtime via the remote.

Much of this early success has evolved over the years into what David’s team now calls the Showtime Preview Application. This TV-based video portal app allows viewers who don’t have Showtime to find out what they’re missing by offering free sample episodes and the ability to upgrade with a few clicks of the remote. This app has launched a wide variety of technology platforms with satellite, cable and telco MVPDs with more rollouts on the horizon.

In addition to driving functional innovation, David has also leveraged technology to create a more robust entertainment offering. His team has developed and launched Showtime Sports® Interactive, an Emmy® Awarding winning app for the cable standard EBIF that gives fight fans instant access to fighter profiles, calendars, trivia and live social media.

Earlier this year, David and his team launched the very first in-program interactivity on Smart TV’s. SHO Sync for LG Smart TV’s allows viewers to get deeply immersed in their favorite Showtime series including Dexter, Homeland and Ray Donovan. This Emmy nominated experience lets fans play along with TV shows using the TV remote control.

In recent years, David also helped manage the digital development team that created Showtime’s authenticated service, Showtime Anytime, and he developed the in-house system for managing images, editorial content and online video feeds.

David has been an active participant in CableLabs’ committees, helping draft the CableLabs ETV user interface specifications. He has also been an active in CTAM, the AFI’s Digital Content Lab, The Television Academy and other industry associations as a committee member, mentor and frequent speaker.

Before taking on interactive technologies at Showtime, David was part of the team that brought digital video editing in-house. Beginning as an editor, he also created several content management systems for everything form tracking projects to management of video assets, many of which are till used today.

Prior to his work at Showtime, David worked as an animator, web developer, video editor, TV producer and graphic designer. He also taught video production and animation to junior high school students on Long Island. David graduated from SUNY Oswego with a degree in broadcast communications and art.