We live in the Gen Uber era: digital, connected youth who solve everything instantly. This creates new opportunities for sports brands, as fans live sports beyond the stadium—on the go, while ordering food, or with friends. Uber becomes a key ally, offering ads that move with fans and integrate naturally into their routines. The future of sports advertising is mobile, and brands that connect with Gen Uber will win the engagement game. View More

We live in the era of Gen Uber: digital, connected young people who solve everything instantly through platforms like Uber and Uber Eats. This behavior opens a major opportunity for sports brands and their sponsors, as fans experience sports not only at the stadium or at home, but also during their rides, while ordering food, or when spending time with friends.
Sports today are a key cultural driver, and brands aim to be present in every relevant moment around the game. Here, Uber becomes a unique ally, offering advertising that travels with fans, naturally integrating into their routines and turning sports experiences into high-impact touchpoints.
The future of sports advertising is on the move, and the brands that connect with Gen Uber through platforms like Uber will be the ones winning the game of engagement. View Less