In this session...
Users consume more and more audiovisual in multiple screens. Each one of them work with their own capabilities, best practices and benchmarks.
New consumption habits demand creative solutions to engage audiences. New measurement techniques evolve in new possibilities to reach the right audiences, at the right time, and even ensure our message is active on the users screen.
How should we be taking advantage of this new video paradigm in order to increase Brand Recall and Purchase Intent?
Join us to find out together
What You'll Learn from This Session...
- Video (from TV to Connected Devices
- Interactive Creatives
- Multiscreen Creatives
- Viewability and beyond
- Brand Safety: User Generated Content vs Premium Content
