Isela Abarca

With 13 years in the Media Industry, 10 of them within digital environment, Isela has experience in Media Content companies, and tech platofrms such as DSP's and DMP's. She has specialized in Digital Video Advertising for the last 8 years, from Impaktu's in stream platform, to introducing out stream in Mexico launching Teads.
She launched SunMedia's Latam operation 3 years ago, where video and performance come together in order to optimize campaigns from the upper to the lower funnel.