In this session...
The coming death of third-party cookies has put the entire digital ecosystem on alert and is opening the doors to a new era: the internet of trust. Guided by Daniel Czaplinski, CEO and Co-Founder of Retargetly, in this session we will learn how to reach the promise of marketing 1:1 at scale, to establish trust-based relationships between users, brands and media; and to ensure that privacy is at the core of each action in a cookieless world. At the end of the session join us in a panel next to key industry members.
What You'll Learn from This Session...
- How does the extinction of third-party cookies affect the digital ecosystem?
- Addressability in the new era: internet of trust.
- The birth of an Alternative ID for Latam: IDX.
- Privacy-first and trust-based relationships between users and brands
- Insights from key industry members.
