Sergio Diaz

Sergio is Annalect Mexico Director. He is responsible for “Data And Analytics” for Omnicom Media Group, which includes OMD, PHD and Hearts and Science. Sergio is a passionate of numbers and brands.

Before, he was VP Operations Director for Publicis Media Mexico (Starcom, Mediavest, Zenith & Optimedia). He was part of Directors Commite. During this year he developed KPI’s to measure the improvement in the operation and implemented processes for planning, buying and administration for the group.

Sergio arrived Starcom as Data & Analytics Director for Coca-Cola to develop the discipline. After a year he became the Director for SMG developing projects for P&G, Banamex, Heineken and Herdez. In 2012 he was promoted to LATAM Regional Director for D&A. Under his leadership the discipline was developed to main offices in the region consolidating a team of more than 30 data and analytics specialist.