Ana Larios

Ana began her career on digital in L’Oréal Mexico more than 14 years ago, where she was in charge of the Internet Comms department. One of her major achievements was to launch a comms channel for women along with T1MSN. This channel worked as an online beauty consultancy where women could express their doubts about beauty and receive an immediate answer, having a social approach beyond a simple banner.

Later on she jumps to the Creative Agencies world as responsible for Volvo in Ogilvy&Mather, 360-Grouper for Gillette, Lenovo, ProdigyMSN, among other brands.
After this, she comes back to the digital discipline as part of Clarus Digital in charge of brands such as Coca Zero, Kimberly Clark and Cuervo. And then becomes Head of Digital in Y&R, handling the digital strategy for Danone, Resistol, Ricolino, Expedia, etc.
Currently, she is Managing Director of Hearts & Science Mexico, in charge of the immense AT&T business in Mexico.