Daniela Zamudio

Daniela Zamudio heads Marketing and Communications for Tommy Hilfiger Mexico, where she is in charge of positioning the lifestyle brand in over 50 retail stores and wholesale clients across the country.

Starting an early career in the Fashion industry, Daniela has specialized in luxury and retail brands for 10 years, which has allowed her to learn in a fast- paced environment driven by fast fashion and digital acceleration, that evolution and technological adaptation is the new key to success. From her early beginnings on traditional in store retail marketing, Daniela is thrilled now to re adapt those strategies to fully technological and immediate platforms in a very complex Mexican market.