Renato Ibarra

Renato Ibarra is the Global Co-Leader of Integrated Production within the Brand Building Integrated Communications Department at Procter & Gamble, an in-house strategy, communications and Production consultancy.
Armed with a Film Degree from Chapman University in California and experience working as an Editor and Production Company owner in Mexico, Renato joined P&G in 1996 to help the Company achieve Production excellence in the quality, process and efficiency of their production activities.

During his 5+ years in Mexico, He helped the agencies and brands produce campaigns for Brands like Choco Milk, Pepto Bismol, Ace, Ariel, Pampers and Pantene for Latin America.

In 2001, he moved to the US and has helped produce 100s of ads for most categories in the Company. Currently, he is responsible for the HairCare category as well as Old Spice and the “Thank You Mom” campaign for the Olympics.
He is also an experienced trainer of the Production Excellence Seminar which helps marketing managers master their role in the production of advertising to maximize the quality and business-building potential of their advertising.