In this session...
With marketers aware of the positive business opportunity of better inclusion & representation within their marketing the challenge still comes as to how to do it. In collaboration with the WFA Diversity Task Force a new guide to potential areas for bias in the creative process highlights all the opportunities that are missed when we as marketers don’t ask ourselves the right questions throughout the process. Diversity is a huge opportunity for marketers and this session will unpack how we can all deliver on that.
What You'll Learn from This Session...
- Understand the practical steps brands can take to avoid bias in their advertising
- Hear best practice and challenges from key global advertisers
- Take away a new guide to creative bias which you can implement in your daily work
