Jerry Daykin

Jerry leads media across GSK’s EMEA region, helping drive the continued digital transformation of one of the world's largest consumer healthcare businesses with brands including Sensodyne, Advil and Voltarol. He leads their global internal Diversity & Representation in Marketing initiative, overseeing light house best practice as well as training over 1,000 marketers across the business. Externally he champions representation across the marketing industry as co-chair of the WFA Diversity Task Force and a voluntary director at Outvertising and the Conscious Advertising Network. He has a background in media partnerships and digital strategy, having led both globally for Diageo, Mondelez and agency side at Carat. He's a regular writer and blogger with contributions across industry titles and in his own Digital Sense blog, and contributed to the collaborative book 'Eat Your Greens' with a range of notable industry contributors.