In this session...
Adland is making great strides in addressing diversity and inclusion – in agency culture and in the ads that are produced.
The median age in the UK is 40.5 years, yet 44.8% of agency staff are under 30.
We know that diverse workforces produce the best work – so why is age such a taboo subject in the advertising industry?
In this session, join the IPA's panel, who will look at tangible ways to open up the industry.
What You'll Learn from This Session...
- Challenge the stereotypes of 'older' workers
- What agencies need to do to make the workplace equal for all
- The importance of age diversity in adland
- Tess Alps, former Chair of Thinkbox states in the IPA publication A Future of Fairness: “The industry is losing out, not only in terms of experience, but in the different ways of looking at the world that older people have."
